Thursday, 25 June 2009

People Search Engines Tell Your Secrets


People Search Engines Tell Your Secrets

BY JR RAPHAEL

I KNOW THINGS about my lawyer that I wasn't meant to know. He's 55 years old, listens to music of the band Greed, and screams when riding roller coasters. He relaxes with New Age spatreatments and is considering buying an electronic nose hair trimmer. And that's just the start.

I've never spent a moment outside the office with this guy (and I'd rather not be privy to his personal grooming habits). I learned all of these details by tracking his social footprint across the Web-and he probably has no idea that he has left such a vivid trail behind.

These days, we expect some of our thoughts to become public. But as we gradually put more pieces of ourselves online, specialized it easier than ever to pull them together into a highly detailed (and potentially invasive) profile of our virtual lives.
The result isn't always pretty. Even if no rap sheet truns up, do you want the world to know that you look at bad breath cures online or post awful Star Trek fan fiction?

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